Resources
Explore insights, articles, and media to go deeper into AI, AGI, and sustainable business transformation.
Obsessed
Co-author of 'Obsessed', a 2019 book about building data-driven customer experiences that quietly predicted the AI era.
The HyperScaler Chronicles
An upcoming series on how AGI, ecosystems and sustainability will reshape the next 25 years of business.
Why 93% of Companies Waste Money on AI Training — And How to Know If You Will Too
There's a simple calculation most leadership teams never make before spending €50K-150K on AI consultants. It takes 2 minutes. Here it is.
ChatGPT's BlackBerry Moment: Why 93% of Companies Are Losing the AI Race They Think They're Winning
While everyone debates ChatGPT vs Claude vs Copilot, 93% of companies remain stuck in pilot purgatory. The 7% actually scaling AI aren't winning because they picked the right chatbot—they're winning because they built three mechanisms most ignore.
The Platform Trap: Why Your Ecosystem Strategy shall Fail (And What to Do Instead)
Every board meeting I attend these days includes the same slide: "Our Platform Strategy."The diagrams are impressive. Multiple stakeholders connected by arrows. Network effects illustrated with exponential curves. Comparisons to AWS, Salesforce, and Uber.The board nods. The consultants collect their fees. The transformation begins.And six months later, the platform has three external users—all of whom were paid to participate.Here's the uncomfortable truth: Most companies that announce "platform strategies" are building expensive features that nobody wants, solving problems that don't exist, and creating complexity that destroys value.After working with companies across energy, manufacturing, construction, and retail, I've identified three recurring patterns of platform failure—and the five questions every CEO should ask before announcing their platform strategy.
China's Six AI Tigers: The Competitive Threat European Boards Are Ignoring
China isn't just copying Western AI anymore. They're out-executing us in specific industrial applications. Here are the six companies rewriting the playbook - and the key questions you need to ask.
The 25% Delusion: Why Your AI Strategy Is Designed to Fail
The Comfortable Lie Here's what no one wants to tell you: if your AI strategy promises 20-25% improvements, you're not transforming—you're rearranging deck chairs on the Titanic.
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